Hyundai Case Study
Hyundai experienced an + 8% increase in US sales for 2009 during the last great recession.
Other OEM’s such as Fiat-Chrysler experienced a - 47% decrease during the same period.
2008 / 2009 US Auto Sales

Hyundai experienced an + 8% increase in US sales for 2009 during the last great recession.
Other OEM’s such as Fiat-Chrysler experienced a - 47% decrease during the same period.